Due West: Unfiltered Views from Noble Changemakers
Elevating Business With a Changemaker Mentality
In a world being suffocated by sameness and more monopolies coming to fruition, the call for changemakers has never been more urgent. Our agency, built to disrupt, is a testament to the power of a changemaker mentality.
Sustainability: Going Beyond the Buzzword, Part Two
Sustainability initiatives are the new normal. In the age of “greenwashing” and “environmentally friendly” labels, consumers can’t escape companies’ messaging that demonstrates support for a sustainable future.
While the last year has been filled with all sorts of incredible triumphs, this one feels a little different: Noble West is officially a women-owned business, certified by The Women’s Business Enterprise National Council (WBENC).
Introducing: HIBRD. Noble West’s Answer to Integrated Communications
When we launched Noble West earlier this year, we did so not just to change our look and feel—but also to be representative of the ways that we cultivated an agency built to meet the ever-evolving communications challenges in agriculture and food.
Noble West Named to Inc.’s Second Annual Power Partner Awards
Westies win big! 🎉 We are thrilled to announce that Noble West has made the 2023 Inc. Power Partner list, recognizing top B2B organizations worldwide. Our team is honored to be among the 389 companies named.
Sustainability: Going Beyond the Buzzword, Part One
In a new, four-part series, we’ll be exploring sustainability’s evolution in the food and agriculture sector. Come along as we cover everything from conservation and connection to preservation and best practices.
In a year full of bold strides, Noble West has stepped onto the global stage. With immense pride, I get to share that Noble West has been accepted into the worldwide marketing association, Worldwide Partners, generally referred to as WPI.
Noble West, a groundbreaking marketing agency, lays down roots
Today, AC&C Marketing will officially be rebranding as Noble West. The female-founded and women-led, specialty agency will continue to disrupt agricultural marketing with a deepened commitment to authentic, soil-born storytelling.
2022 was another great year for AC&C at the Agricultural Relations Council’s “Golden ARC Award Contest.” Our four wins were made even more incredible with our founder, Ali Cox, being able to accept them in person at the awards presentation in Milwaukee, Wisconsin.
Put your brand in front of the camera, consumers want more video
The data supporting video as a marketing tactic mounts each year. Head of Instagram, Adam Mosseri shared in the last year that video is “driving an immense amount of growth online for all major platforms.”
Minturn Nut Company is one of California’s largest independent almond processors. They began as nine growers looking for a better way to conduct business and have long been recognized for their commitment to their growers.
Operations can be likened to the paddling legs of a duck while it glides seamlessly along the water – undetected on the surface, but going at full speed just out of view, and essential to launching the business-as-duck forward.
Indoor farming means enjoying a crisp salad in January
An emerging food sector that is unabashedly telling their story is indoor vertical farming. Indoor farmers are popping up all over the country with satisfying stories about their agronomy, water, robotics, and taste-testing practices.
3 mantras for creating a people centric agency experience
Though we come to our work from different time zones and diverse backgrounds, clients can trust that the whole team is all-in on being audacious, never settling, doing the right thing and putting people first.
Every four (or in this case, five) years, my past as an Olympian comes roaring back — and I’m always thrilled! I competed on the U.S. Women’s 8+ boat in rowing at the 2004 Athens Games, earning a silver medal and breaking a 20-year-long winless streak in the boat class.
Farmers & Processors want more power here are three tips to get close to the consumer
Over the past several years, our ag and food ingredients marketers have watched as other industries have rewritten traditional marketing rules. Brands interact directly with consumers via social media and drum up their own sales.
We owe so much of the power in our campaigns and tactics to our creative team. Strategy comes to life through the gaze of a sharp artistic eye, and ours belongs to a talented team of writers and designers led by our creative director, Matthew Grier.
Let’s hear it for moms! While we’re at it, let’s talk about how working moms are some of the hardest working humans we know. These moms are a force to be reckoned with considering 40.4 percent of households with children under 18 have moms in them who are equal, primary, or sole earners.
In December 2019, I knew that 2020 would be a big year for AC&C. I was already quietly, and in some ways unknowingly, planning for the transformative future ahead. I published my goals for the first time and put my daunting professional wishes out to the team. It was scary, but it was worth it.
AC&C Marketing named Sun Valley Rice’s global Agency of Record
AC&C Marketing has been selected by Sun Valley Rice Company to lead marketing efforts for its global brands, and we could not be more grateful or elated to share the news. Sun Valley Rice, based out of Arbuckle, CA, is a global rice and food products development and production company.
Beer style suggestions for beer skeptics on National Beer Day
On this day in 1933, the Cullen-Harrison act was signed into law, reversing the prohibition on selling beer in the United States. Eighty-eight years later, I want to encourage those who wouldn’t call beer their alcoholic beverage of choice to see beer as a drink worthy of further consideration.