Ready to Elevate Your Social Strategy?
As we step into 2025, social media trends continue to evolve in ways that reshape how brands connect with audiences. For those in food, agriculture or any industry looking to stay relevant, understanding these shifts isn’t just helpful—it’s essential. Here’s what we see as key trends this year and why they’re worth paying attention to.
Creativity that Breaks the Mold
This year, some of the most successful content will push the limits of creative boundaries. Forget overly polished feeds that all look the same—brands are starting to experiment with content that feels more authentic, unexpected and fun. For example, think less about being "on-brand" and more about what stops someone mid-scroll.
Why it’s catching on: Audiences are drawn to brands that feel fresh and human. With the explosion of inauthentic AI, this is your chance to stand out in a sea of sameness by showing personality and taking a few creative risks.
Social SEO is Essential
With platforms prioritizing social search, captions rich in relevant keywords are becoming critical for discovery. This means phrases like “regenerative agriculture" or "sustainable sourcing" could be what brings your content to the top of search results.
Why it works: This strategy puts your content in front of people actively searching for it—whether they’re looking for inspiration, education or solutions.
The Rise of Employee-Generated Content
We’ve long known the power of storytelling, but 2025 will see brands leaning into their employees to tell those stories. Whether it’s a farmer sharing a day in the field or a team member talking about what sustainability means to them, this type of content adds authenticity and variety to your feed.
Why it’s a win-win: Your people are your secret weapon. Their stories build trust, while their passion builds your brand.
Slow Burn, Big Impact
Instead of jumping from one fleeting trend to the next, brands are focusing on building connected, consistent narratives. This could mean following the journey of a single product from start to finish or highlighting ongoing efforts in sustainability or innovation.
Why it pays off: Audiences remember brands that invest in relationships over time, not quick hits.
Commenting as a Growth Strategy
More brands are diving into conversations on social media—not just posting but showing up in the comments sections of creators, partners or trending posts. It’s a simple but powerful way to meet new audiences where they already are while joining the conversation.
Why it’s creating buzz: A great comment isn’t just heard—it’s remembered. Conversations lead to connections and connections lead to growth.
Making the Most of 2025
These trends all point to one thing: social is becoming less about broadcasting and more about connection. Whether it’s experimenting with bold creative, fine-tuning your messaging or letting your team tell their own stories, these strategies can help any brand stay ahead of the curve—and stay top of mind.
