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a collective of food system advocates


Noble West (formerly Ali Cox & Co.) was founded in 2007 to help bridge the gap between consumers and their food sources.

Our Leadership

Female-founded and fueled, we are purveyors of change. We plant the seeds of innovation, nurture them and watch how they flourish into successful food and agriculture-centric brands, companies and products.

Advisory Council

As a diverse and dynamic council of visionary minds, our advisory board breathes life into our groundbreaking brands, fostering our growth and propelling us towards success in the realm of food and agriculture.

Become a Westie

Immerse yourself in a world where a deep-rooted love for agriculture intertwines seamlessly with your expertise. Collaborating with a diverse range of clients, from row crop farmers to entrepreneurial "hero" brands, you'll be at the forefront of driving transformative growth and shaping the future of food.