When you help a woman fulfill her potential, magic happens.
― Sara Blakely, CEO of Spanx
While the last year has been filled with all sorts of incredible triumphs, this one feels a little different: Noble West is officially a women-owned business, certified by The Women’s Business Enterprise National Council (WBENC).
We worked hard for this one and had the most incredible people cheering us on from the start. Led by our CEO Ali Cox, an advocate for disrupting (and improving) the food system, this certification is far more than a title. It’s an opportunity for Noble West to be part of a movement towards being financially impactful and networked amongst companies that champion women.
Did you know that companies led by women often outperform their counterparts? A study by McKinsey & Company revealed that gender-diverse companies are 21% more likely to outperform their counterparts in profitability. Another report from Boston Consulting Group found that for every dollar of funding, women-owned startups generate 78 cents in revenue, while male-owned startups generate only 31 cents. These statistics underscore the immense value of having women at the helm of businesses and I’m so proud that our team, with the partnership of several fantastic men, largely represents the same makeup of most house-hold decision makers: women.
“My team knows that I have had a set of dog-eared goals written out on index cards and tucked in a handy ziplock bag,” mentions Ali Cox. “Completing the cumbersome WEBC-certified women-owned business is one I’ve had in the pile for quite some time. Being able to finally put it in the accomplished stack is a reminder to me that goals, fueled by passion and intention, can indeed become a reality.”
Being recognized as a women-owned business is a testament to the unyielding spirit of female entrepreneurs everywhere.