Upcycling the Unseen Harvest
SAUSA aims to combat food loss in the US while simultaneously creating profits for growers where there once was loss. Currently, 33% of food grown does not reach consumers. SAUSA aims to bring down that percentage through their processing facility which will have
Challenge
SAUSA approached Noble West to help with creating a cohesive brand story as they prepared to launch their first processing line. With an increase in visibility, Noble West worked with their internal stakeholders to find marketing opportunities. SAUSA is bringing technology to the United States for the first time, setting them apart from competitors and providing immense value to growers across the state.
Solution
By engaging in dialogue with internal stakeholders, Noble West established that the brand is comprised of Mavericks. Wanting to share their spirit with the public, Noble West provided the SAUSA team with a brand guide and strategic messaging to help effectively communicate their mission as they get their first line up and running. Building upon their existing logo, Noble West was able to create a full brand inclusive of fonts, logos, colors and messaging. Printed flyers, postcards and brochures were created to give potential customers and employees easy to digest information and encouraged them to contact the SAUSA team directly. With a fresh website and newsletter, SAUSA will be able to consistently share brand updates and news to their audiences.
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A Taste of Innovation: Minturn Rebrands for the future
Minturn Nut Company partnered with Noble West to elevate their already well-respected brand and drive awareness. To realize these objectives, we refreshed their brand positioning while staying true to their core identity.
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