Thinking big comes easy with Minturn Nut
Seeking a brand overhaul, Minturn approached Noble West to revamp their identity—from logo to website to email campaigns—while staying true to their roots as a grower-focused, friendly and forward-thinking company. Known for their passion for almonds and commitment to quality, Minturn Nut sought to modernize their brand while maintaining their core values and grower-centric approach.
Challenge
Minturn Nut faced the challenge of redefining their brand identity to align with their position as one of California's largest independent almond companies. The goal was to convey their commitment to quality, consistency and integrity while showcasing their modern, forward-thinking ethos.
Solution
Working closely with Minturn Nut, Noble West developed a holistic brand strategy that encompassed a new logo, website redesign, email campaigns and video content. The campaign platform focused on communicating Minturn Nut's dedication to quality, innovation, and grower support. The new logo captured the modern yet deeply human sensibilities of the team and their operations, while the redesigned website and monthly almond report provided a seamless user experience and valuable industry insights.
Results
67%
Open Rate
30%
Click Rate
-
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