Empowering Experts at CalBeans
Created by growers for growers, the California Dry Bean Growers Association streamlines growing, funding and promoting dry beans. CalBeans partnered with Noble West to develop a creative campaign for a younger demographic—driving engagement, education and overall reach with new audiences.
Challenge
California Bean Advisory Board was looking to drive awareness, product education, and increase consumption of dry beans by appealing to a younger demographic through their Instagram.
Solution
Noble West developed creative strategy and organic content to target a Gen Z audience that is interested in healthy eating. We shifted from a page of bean facts and historical information to leaning into what Gen-Z is currently consuming in the pop culture sphere. Micro-influencers focused on a healthy lifestyle and UGC have created delicious recipes and visuals for the CalBeans page to continue brand awareness and education through a fresh lens.
Results
2.2MM
Impressions
60%
Increase in reach
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Amplifying community care with Livingston Community Health
Noble West helped Livingston Community Health create cohesive content across organic and paid channels. Through a holistic media revamp, Livingston Community Health boosted their reach and bolstered their brand identity.
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