Progressive Dairy Solutions
Progressive Dairy Solutions exists to help dairy producers be more efficient, effective and achieve their economic goals. Working with Noble West, PDS redefined its brand, bringing visual consistency to its global network of dairy nutritionists and management consultants.
Challenge
The PDS brand did not have a strong foundation in individual markets as it was being used inconsistently among consultants in different regions and leveraged to varying degrees. Our challenge was to develop a brand concept that struck a balance between amplifying the strength of individual PDS consultants while also telling the story of the benefits of being tied to the PDS network and brand as a whole.
Solution
Noble West crafted brand positioning and messaging that established PDS as an unrivaled network of expert dairy nutritionists where dairy farming partners receive thought leadership and a commitment to maximizing the whole operation - from healthier cows to a more profitable business model. We also built a creative platform for the global PDS brand inclusive of a new logo and brand identity. This effort resulted in a modern, scalable brand representative of the vision and strengths of the entire PDS network.
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