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Redefining legacy accounting institution, Grimbleby Coleman

Client Preamble

Noble West partnered with Grimbleby Coleman to ensure that their content was current and educational. By working closely with the Grimbleby Coleman team, Noble West revamped their logo and developed monthly newsletters that increased community engagement.

Project Focus
  • Website
  • Email Campaign
  • Branding

Best-in-Class Advisory and Accounting

With decades of experience, the Grimbleby Coleman advisory and accounting team offers one-of-a-kind service to agriculture, construction and real estate businesses. Grimbleby Coleman and Noble West worked together to reach more clients with an updated logo and refreshed content calendar, characterized by popular monthly newsletters.

Challenge

Grimbleby Coleman was looking to modernize their logo and reach more community members via consistent and engaging messaging. They hoped to deliver meaningful content in order to increase brand affinity with target audiences.

Solution

Noble West created an annual content calendar with timely and relevant topics that would resonate with readers. In order to better represent the brand’s expertise and approachability, Noble West also redesigned their logo. Implementing an extensive process—which engaged with the Grimbleby Coleman team through ongoing surveys, interviews, questionnaires and ghostwriting—was critical to identifying key trends and crafting articles that provided unique insights to Grimbleby Coleman clients.

Results

26%
Open rate
58%
Click-through rate